SOUTHAMPTON brand consultants Idealogy have just put the finishing touches to a website for the world's largest health and fitness provider Fitness First.
Together with Poole Web development agency Rocktime, Idealogy worked in partnership with the exercise giant, which has two Southampton gyms, to redevelop the existing site to reflect to whatever motivates individual users to get fit.
The site, has been hailed a success after attracting 70,000 visitors on its first day.
James Surridge, director of demand strategy for Idealogy, said: "We recognised that everyone has motivations for getting fit, and the new website is able to address every user on an individual basis while still delivering the overall Fitness First experience with consistency."
Founded in 1989, the Portland Street firm employs 20 people and works on the brands of gas detection firm Honeywell and boat builder Princess Yachts.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article