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The car's the star in Redhill Comic Relief transformation
12:32pm Wednesday 6th March 2013 in News
Redhill transformation company Totally Dynamic were called in to carry out a surprise make-over of “comic” proportions.
For the UK company's South London team, based at Redhill 23 in Holmethorpe Avenue, went into action for TV's Dragon's Den celebrity, Theo Paphitis, with the mission of turning his new Range Rover V8 TDi Autobiography into a red-nosed creation for Comic Relief.
And the Redhill team of experts, headed by Scott Coleman, certainly showed they “nose” their stuff, transforming the chromic classic car with complicated graphics.
They worked with display and graphics company 3M, who provided the material, and they all gave their skills, time and effort to the Comic Relief charity effort, which raises millions each year for worthy causes.
The Dragon's Den star decided to make his own contribution to the charity by handing over his treasured brand new Range Rover to the Redhill team.
The car is one of only three in the UK at the moment.
Once Scott's team had applied the seamless chrome wrap, they covered the Range Rover with dozens of red noses, including a huge snarling nose which covers the bonnet, grille and bumper.
The job was a very complicated one in terms of the prominence of the graphics and the skill required in the positioning and application.
Scott said: "There were three incentives to take on this challenging project - Theo Paphitis is a great guy who will always help people out, Comic Relief is one of the country's most effective charities, and 3M offer some of the best vehicle wrapping products available.”
He said: "Given these factors, it was the least the boys and I could do to throw our weight behind this great Comic Relief effort, and do the best job in our power to make a terrific car look even more eye-catching. "The Red Noses are evolving into real characters in their own right and it was great fun - although pretty hard work - to get them all into position on time. I'm sure they put a smile on Theo's face."
The comic transformation also injected a little light-heartedness into the classic car's reputation, Autocar having described it as being able to "summon a fat storm of torque" that has it "spearing forward with the assured, unruffled authority of a global powerbroker."