It's barely six weeks ago that we were lamenting the fact that for the third consecutive year Morrisons had been ranked by the National Consumer Council as the worst supermarket in the country for healthy eating.

We suggested that in a world in which the emphasis is increasingly on healthy food and drink the company needed to get its act together, for the sake of its hard-working staff and loyal customers, and become a leader in this field.

It is good to learn that the Bradford-based supermarket group has now moved in the right direction with a high-profile campaign to educate its customers about ways to switch to a healthier lifestyle and is adding considerably to its "Eat Smart" range of products, which are either calorie controlled or contain less fat or sugar than standard products.

No supermarket can dictate to its customers what sort of products they should buy. There will always be some people who, despite the health risks, will prefer sweet, salty or fat-laden foods. That is their choice. They are the ones who must suffer the potential consequences (although the taxpayer will probably end up footing the bill, through NHS and welfare benefits).

However, what a supermarket can do is make its customers fully aware of what healthy eating means and what benefits it can bring, and provide an extensive choice of foods to help them to follow that advice.

Morrisons is to be commended for doing just that with its Eating Smarter campaign, which is designed to "inform and inspire" its customers to make the right choices.